Digital Marketing

Social media and digital marketing have become commonplace as a communication tool for individuals over the last decade and, in more recent years businesses have striven to use social media as an effective marketing tool to acquire, engage and convert customers.

Where businesses are investing, the obvious questions being posed circulate around the measurability of marketing campaigns and user interactions. This has brought a much more scientific and analytical approach to digital marketing.

What is Digital Marketing about?

  • Concept of creative content
  • Planning, developing and implementing
  • Digital content strategy
  • Search Engine Optimisation (SEO)
  • Practical context
  • Exploring Cyberpsychology
  • Human interactions
  • Emerging technology (internet, mobile computing, mobile phones, games consoles, virtual reality, digital media and any other technology)

Digital Marketing Statistics:

  • Ireland’s digital economy is expected to be worth €21.1bn by 2020, making up 10% of gross domestic product and creating 150,00 jobs.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s